Market Surveys

DAA evaluates the client's products, services and growth objectives against current industry dynamics, market projections and forecasts. Based on the customer's desired budget, we implement our vast experience by providing go-forward strategies and recommendations using proven practices and by applying the most effective means of gathering, analyzing and accurately evaluating fact-based market intelligence.

DAA constructs, conducts, validates, and prepares unbiased results by applying proven Six Sigma standards. We gather verbatim responses, analyze survey results, validate processes, focus on specific geographical coverage and needs, conduct voice of the customer interviews, and provide a complete purchase usage expectation matrix. 

Results are provided in easily understood formats including DAA product/service impact analysis, anticipated competitive responses, implementation recommendations and win strategies.



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